About me

I am a digital marketing professional with extensive experience in developing and executing strategies that drive business growth.

I’m Jennifer Mourenza, a digital marketing specialist with experience managing strategies and digital assets such as data analysis, CRO, SEO, SEM, and web design.

My business education and analytical skills enable me to have a comprehensive view of the product and manage digital projects from start to finish. I have led multichannel strategies to drive company growth, aligning business strategy with design, sales, and finance teams, and improving performance and ROI through A/B testing and other tactics.

Some results achieved over time include:


  • Increased CTR: Increased CTR from 3.99% to 14.4% through A/B testing and content optimisation.

  • ROAS impresionante: Achieve ROAS of up to 13x on Google Ads campaigns.

  • Reducing bounce rate: Decreased website bounce rate by 50%.

My experience includes working as a co-founder and marketing manager, paid media specialist, marketing operations manager, and sales administrative assistant, where I developed key skills in leadership, problem-solving, and agile methodologies.

MY CERTIFICATIONS
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Years of experience

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Certifications

As a digital advertising specialist, I have developed a friendly yet professional approach to teaching the skills needed to succeed in this field.

My experience

As a Marketing Specialist, I have experience in data analysis, CRO, SEO, SEM, and web development. My business background and analytical skills enable me to manage digital projects from start to finish with a comprehensive view of the product.

Now, my goal is to guide others on this path to help them develop professionally in digital marketing, as well as assist businesses looking to improve their digital presence.

2022

Digital Marketing Consultant

Optimisation of pay-per-click bids and budgets, analysis of performance data for keywords, ads, audiences, and websites.

2020

Digital Marketing Specialist

I drove company growth through multichannel strategies, optimising presence in advertising, email marketing, social media, and SEO.

2018

Co-Fundador y Marketing Manager

I developed and executed business plans, e-commerce websites, and email marketing campaigns, optimising KPIs and maximising ROI.

2012

Marketing Operations Manager

I reviewed marketing plans and tactics, contributing to a 33% revenue increase over three years.

WHAT THEY SAY ABOUT ME

We were looking for a designer and social media professional with experience to revamp our existing website. We spoke to several people in the industry, and Jennifer’s name kept coming up — so we got in touch. After just one meeting, we knew she was the right person for the job.
MATT DUNCAN
Discover my work


DISCOVER MORE ON MY SOCIAL MEDIA
@JenniferMourenza

Articles I have contributed to

Captivating black and white portrait of a woman with flowing hair, artistic and stylish.

The TikTok effect on tourism: when virality is undesirable

In an exclusive interview with EL PAÍS, Jennifer Mourenza, a digital marketing expert, has revealed surprising insights about TikTok’s impact on the tourism sector.

A woman with digital code projections on her face, representing technology and future concepts.

Less posing and more authenticity: this is how Generation Z influencers are.

The pandemic accelerated a radical shift in the content we consume on social media. According to Jennifer Mourenza, digital marketing specialist at AccuraCast, lockdown boosted demand for more authentic and less promotional content.

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