Optimisation and Redesign of the Grupo ALCO Website

 

Client Alco Group

Location: London, England.

Construction

Innovative modern architecture showcasing curved glass structures against a clear blue sky.

Main challenge

The main challenge of this project was to transform an outdated website into a modern, functional, and SEO-optimised platform, without losing the brand’s identity.

ALCO ANTES rediseno web- Jennifer Mourenza

Errors on the previous website

Group ALCO’s previous website had a cluttered menu structure, with unintuitive navigation that made accessing information difficult. Its outdated design, featuring dark colours and poor readability, negatively impacted the user experience and the brand’s professional image.

Additionally, it had SEO issues such as a lack of optimised headers, meta descriptions, and user-friendly URLs. It was also not well adapted for mobile devices, which affected its accessibility and ranking on Google. The redesign addressed these problems, resulting in a more modern, functional, and optimised website.

 


Improvements Implemented

  • Design and User Experience (UX/UI):
  • The interface was modernised with a cleaner and more professional design.
  • Navigation was optimised so users can find information quickly and efficiently.
  • Higher-quality images and a visually appealing design were added.
  • SEO Optimisation:
  • The hierarchy of headings (H1, H2, H3) was reviewed and optimised to improve search engine indexing.
  • Optimised meta descriptions and titles were added.
  • The content was optimised with relevant keywords.
  • Structure and Content:
  • The presentation of services was improved, highlighting each of Grupo ALCO’s areas of expertise.
  • A more accessible contact section was added to improve the conversion of potential clients.
  • The content was optimised with relevant keywords.
  • Technical Improvements:
  • The site was optimised for mobile devices with a responsive design.
  • A better internal linking structure was implemented to improve navigation and boost the website’s authority.
  • Loading times were optimised to enhance user experience and reduce the bounce rate.
Grupo Alco website update

Results

Following the implementation of these changes, the website of Grupo ALCO It has a more professional and SEO-optimized digital presence, improving its visibility and usability. These adjustments have not only improved the visitor experience but also increased the likelihood of converting new customers through the website.

👉 This project is an example of how a strategic redesign, combined with effective SEO optimisation, can transform a company’s digital presence.

WHAT THEY SAY ABOUT ME

We were looking for a designer and social media professional with experience to revamp our existing website. We spoke to several people in the industry, and Jennifer’s name kept coming up — so we got in touch. After just one meeting, we knew she was the right person for the job.
MATT DUNCAN
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