{"id":2263,"date":"2025-03-20T19:48:01","date_gmt":"2025-03-20T19:48:01","guid":{"rendered":"https:\/\/jennifermourenza.com\/?page_id=2263"},"modified":"2025-03-25T18:19:09","modified_gmt":"2025-03-25T18:19:09","slug":"trabajos-realizados","status":"publish","type":"page","link":"https:\/\/jennifermourenza.com\/en\/trabajos-realizados\/","title":{"rendered":"Projects"},"content":{"rendered":"
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Projects<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In this section, you will find a selection of projects and case studies that showcase how I have helped various brands develop effective and scalable digital strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Innovative\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Optimisation and Redesign of the Grupo ALCO Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0We completely revamped the Grupo ALCO website, enhancing its design, SEO, and user experience (UX) to modernise its look, optimise navigation, and improve its search engine ranking.<\/span><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital Advertising<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Improved ROAS for Paint Shop in the UK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We optimised a previously unprofitable Google Ads account by implementing advanced strategies. In less than a year, we managed to increase the ROAS from 1 to 23<\/strong>, reducir el CPA en un 92.6%<\/strong> and significantly improved the conversion rate. Discover how we transformed the results in this success story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We mastered Meta Ads and Amazon DSP to boost sales for PHR UK.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During the Christmas season, Penguin Random House UK<\/strong> were looking to maximise their sales with a multichannel digital strategy. We implemented a campaign on Meta Ads y Amazon DSP<\/strong>, combining targeted traffic with retargeting on Amazon<\/strong> through personalised audiences. This strategy allowed us to achieve a ROAS of 7x on Amazon DSP<\/strong>, optimising performance and conversion.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increase your income<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tailored Digital Solutions <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your catapult to success<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What They Say About Me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Discover how I\u2019ve helped other entrepreneurs achieve their goals and read their testimonials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We had the pleasure of having Jennifer participate in the development of the landing page for our website, where she successfully optimised the information and images to create an informative page that captures client data. Additionally, Jennifer was a great help in managing our company\u2019s brand identity, which helped standardise the company\u2019s visual appearance.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Rafael Vargas<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Director Comercial Raga' Gelato<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I had the opportunity to work with Jennifer on the design of my website, and I couldn\u2019t be more satisfied with the results. From our first contact, she demonstrated professionalism, creativity, and deep technical expertise.\n\nShe listened carefully to my needs, offered innovative ideas, and managed to bring exactly what I had in mind to life.\n\nAdditionally, Jennifer was incredibly patient.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Karolina Contreras<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Director Maison Studio<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We were looking for a designer and social media professional with experience to revamp our existing website. We spoke to several people in the industry, and Jennifer\u2019s name kept coming up \u2014 so we got in touch. After just one meeting, we knew she was the right person for the job.
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Matt Duncan<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Director<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Trabajos Realizados En esta secci\u00f3n encontrar\u00e1s una selecci\u00f3n de proyectos y casos de estudio que reflejan c\u00f3mo he ayudado a diversas marcas a desarrollar estrategias digitales efectivas y escalables. Optimizaci\u00f3n y Redise\u00f1o del Website de Grupo ALCO \u00a0Renovamos por completo el sitio web de Grupo ALCO, mejorando su dise\u00f1o, SEO y experiencia de usuario (UX) para modernizar su apariencia, optimizar la navegaci\u00f3n y mejorar su posicionamiento en buscadores. Descubre m\u00e1s Publicidad digital Mejora del ROAS […]<\/p>\n","protected":false},"author":1,"featured_media":1832,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2263","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTrabajos Realizados - Especialista en marketing<\/title>\n<meta name=\"description\" content=\"Con una s\u00f3lida formaci\u00f3n en negocios y habilidades anal\u00edticas, Jennifer Mourenza ofrece soluciones desde el an\u00e1lisis de datos hasta el desarrollo web, mi enfoque se centra en optimizar tu presencia en l\u00ednea y generar resultados tangibles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jennifermourenza.com\/en\/trabajos-realizados\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trabajos Realizados - Especialista en marketing\" \/>\n<meta property=\"og:description\" content=\"Con una s\u00f3lida formaci\u00f3n en negocios y habilidades anal\u00edticas, Jennifer Mourenza ofrece soluciones desde el an\u00e1lisis de datos hasta el desarrollo web, mi enfoque se centra en optimizar tu presencia en l\u00ednea y generar resultados tangibles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jennifermourenza.com\/en\/trabajos-realizados\/\" \/>\n<meta property=\"og:site_name\" content=\"Especialista en marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T18:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jennifermourenza.com\/wp-content\/uploads\/2024\/11\/ryyr-k3ysqg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"821\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jennifermourenza.com\\\/trabajos-realizados\\\/\",\"url\":\"https:\\\/\\\/jennifermourenza.com\\\/trabajos-realizados\\\/\",\"name\":\"Trabajos Realizados - 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